6 Types of Product Bundles You Can Create in Shopify to Increase AOV

Product bundling is a widely used eCommerce sales strategy where you group related items together and sell them as a single package, often at a discounted price.

This strategy helps you increase average order value (AOV), clear slow-moving inventory, and create more value for your shoppers who get complementary products in one purchase.

Whether you're looking to sell slow-mowing products or boost revenue, understanding different bundle types helps you choose the right approach for your products and customer base.

Here are different types of product bundling strategies you can use:

1. Classic Product Bundles

Classic bundles are the most common product bundling type where shoppers receive a discount for purchasing multiple items together. 

These bundles work by grouping complementary products or offering quantity-based savings on the same item.

When to Use Classic Bundles

Use classic bundles when you want to increase your AOV with products that naturally complement each other. They're particularly effective for clearing inventory of related items that customers typically purchase together.

For example, a skincare store might bundle a cleanser, toner, and moisturizer at 15% off the individual prices.

The classic bundles are usually offered with pre-added products with fixed discounts. 

Classic Bundle Examples

• Buy any 2 items from the same product line and save 10%

• Purchase a camera with a memory card and case for a fixed bundle price

• Get 15% off when buying 3 or more products from a specific collection

How to create classic bundles?

You can create product bundles in Shopify without an app with the help of custom dev in your theme. However, it requires some coding skills and more manual work. Plus, it lacks automated inventory management and complex discount features.

By using a dedicated Shopify app like MBC Bundles, you can achieve greater automation and flexibility. For example, when creating product bundles, you can choose how discounts are applied: either to individual products within the bundle or to the entire bundle as a whole.

📖 Read step-by-step guide on how to create classic product bundles with MBC Bundles. 

2. Volume and Quantity Discounts

Volume discounts help shoppers to save more as they increase their purchase quantity of the same product. This bundling type encourages shoppers to purchase products in bulk. Quantity and volume discounts work exceptionally well for consumable or frequently repurchased items i.e., coffee or vitamins.

When to Use Volume Discounts

Use volume discounts for products customers use regularly, such as supplements, coffee, or cleaning supplies. This strategy helps increase customer lifetime value while encouraging larger purchases.

For example, a coffee retailer might offer: buy 1 bag at full price, 2 bags at 10% off, or 3+ bags at 15% off.

For digital products or subscriptions, offer volume discounts on longer commitments to increase customer lifetime value while providing upfront savings.

Volume Discount Examples

• Buy 1 protein powder = full price, 2 = 10% off, 3+ = 20% off

• Purchase 6-packs of socks with increasing discounts for multiple packs

• Bulk tea orders with savings that scale from 5% to 25% based on quantity

How to create volume and quantity discount bundles?

You can set up tiered pricing in Shopify by creating product variants or using discount codes that automatically apply based on cart quantity. However, you may need to use custom dev in your theme and manage your inventory manually.

You can use MBC Bundles to create volume and quantity discount bundles within steps. 

📖 Read step-by-step guide on how to create volume or quantity discounts with MBC Bundles. 

3. BOGO (Buy One, Get One) Bundles

BOGO offers provide customers with free or discounted additional items when they purchase a qualifying product. These bundles create excitement and urgency while helping merchants move inventory quickly and introduce customers to new products.

When to Use BOGO Bundles

Deploy BOGO bundles during promotional periods, when launching new products, or to clear seasonal inventory. They're particularly effective for creating urgency and encouraging immediate purchases from hesitant customers.

Configure BOGO offers in Shopify using automatic discounts or apps that can handle complex promotional logic. A cosmetics store might offer "Buy any lipstick, get a lip liner free" to increase transaction value while introducing customers to complementary products.

For seasonal promotions, offer "Buy X and Y, and get Z added to your cart for free" to create attractive holiday gift sets or themed collections that encourage larger purchases.

BOGO Bundle Examples

• Buy one jacket, get a second jacket 50% off

• Purchase any main product and choose a free gift from selected items

• Buy 2 books and get the third one free

📖 Learn more about implementing these offers in our guide on how to set up BOGO offers in Shopify.

4. Build Your Own Bundles (BYOB)

Build Your Own Bundles let shoppers pick the products they want to include in a bundle. Instead of offering fixed sets, you give customers the freedom to mix and match items while still receiving a discount.

This bundling type works well for stores with wide product ranges or items that customers like to customize.

When to Use Build Your Own Bundles

Use BYOB bundles when you want to give shoppers more control and create a personalized shopping experience. They work best in stores with large catalogs where customers prefer choice, such as fashion, food, or accessories.

For example, a tea shop could let customers choose any 5 teas from a collection and save 20%.

Build Your Own Bundle Examples

• Pick any 3 candles and get 1 free

• Choose any 4 snacks for $25

• Mix and match 6 bottles of wine with 15% off

How to Create ‘Build Your Own Bundles’ in Shopify?

Creating a BYOB experience in Shopify without an app is difficult. It requires heavy theme customization and doesn’t handle discounts or inventory automatically.

With an app like MBC Bundle Builder, you can set rules for discounts, minimum or maximum product limits, and let shoppers design their own bundles. 

5. Mix and Match Bundles

Mix and match bundles allow customers to create their own combinations from a predefined group of products while still receiving bundle pricing. This approach gives shoppers control over their purchase while encouraging them to explore your product range.

Mix and Match bundles are similar to BYOB but not exactly the same. BYOB is broader (any products from a wider catalog or collection), while Mix and Match is narrower (products from a specific set or category).

Build Your Own Bundles (BYOB) let customers choose from a wide range of products, like “pick any 5 teas and save 20%.” Mix and Match Bundles are more limited to a specific category, such as “mix any 3 shampoos and conditioners for $25.” BYOB offers broad personalization, while Mix and Match focuses on variety within a defined group.

When to Use Mix and Match Bundles

Use mix and match bundles when you have diverse product lines or want to let customers personalize their orders. This strategy works well for gift sets, variety packs, or when you want to promote multiple products simultaneously.

Create mix and match options in Shopify by setting up product groups with conditional pricing rules. A gourmet food store could offer "Choose any 4 sauces for $25" allowing customers to build their preferred flavor combination.

Mix and Match Examples

• Pick any 3 candles from our signature collection for $45

• Choose 5 items from our snack selection for one bundled price

• Select any shirt and pair it with any accessory for 20% off both items

How to Create Mix and Match Bundles in Shopify?

It isn’t possible to create true mix and match bundles in Shopify without custom development. While you could set up manual discount codes or use product variants as a workaround, these options are limited and don’t offer automation.

With an app like MBC Bundles, you can create mix and match offers within clicks.

📖 Read step-by-step guide on how to create Mix and Match Bundles with MBC Bundles.

6. Variety Pack Discounts

Variety pack discounts encourage customers to buy different items together by offering a discount. This type of bundle helps shoppers try more of your products while boosting order variety.

When to Use Variety Pack Discounts

Implement variety packs when introducing new products, creating gift collections, or encouraging customers to try different items from your store. This strategy is particularly effective for businesses with extensive catalogs or seasonal product rotations.

Set up variety pack pricing in Shopify by creating automatic discounts that trigger when customers add different product types to their cart. A wellness brand might offer "Buy 3 different supplement types and save 15%" to encourage customers to explore beyond their usual purchases.

Variety Pack Examples

• Purchase items from 3 different categories and receive 10% off your entire order

• Buy 6 different tea flavors for a special variety pack price

• Select one item each from shirts, pants, and accessories for bundled savings

How to Create Variety Pack Discounts?

Shopify does not offer a built-in way to create variety pack discounts without custom coding. You could set up discount codes or manual price rules, but these lack automation and don’t manage inventory across multiple products.

With the MBC Bundles app, you can set rules for combining different products into one discounted pack. For example, you can let customers choose any 4 snacks for one price or create a preset pack of different flavors at a discount. This way, inventory updates automatically, and discounts apply at checkout without extra work.

📖 Read step-by-step guide on how to create Variety Pack Discounts with MBC Bundles.

Marketing Tips to Increase Sales with Product Bundles in Shopify

Your bundle presentation affects customer engagement and conversion rates. Shopify merchants can display bundles either as dedicated product pages or as cross-sell widgets on existing product pages.

Create Bundle Product Pages

Create dedicated product pages for your bundles when you want to feature them prominently in collections or homepage promotions. These function like regular Shopify products and can be optimized for search and marketing campaigns.

Use Cross-Sell Widgets

Use cross-sell widgets to display bundle offers directly on individual product pages where they're most relevant. This approach captures customers' attention when they're already engaged with related products and can significantly boost your conversion rates.

Create Thank You Page Offers

Consider implementing thank you page offers to suggest additional bundles after customers complete their initial purchase. This strategy can further increase your AOV while the buying momentum is still strong.

Monitor Product Bundling Metrics

Monitor your bundle performance regularly and adjust pricing, product combinations, and promotional timing based on sales data. The most effective bundles solve customer problems while helping you achieve specific business objectives like inventory management or revenue growth.

For detailed guidance on measuring your bundle performance, check out our article on product bundle metrics.

Start Product Bundling with MBC Bundles

Ready to implement these product bundling strategies in your Shopify store? MBC Bundles makes it easy to create all five bundle types with customizable options that fit your business needs.

Install MBC Bundles today to start increasing your average order value with professional bundle displays, automated discounts, and detailed analytics to track your success.

This article was created with assistance from vevy.ai and proofread, fact-checked, and validated by its author.