We met with Louis Pastorino, an E-Commerce manager at WIT Fitness. He told us about their company and their values and shared great results of using an MBC Bundles app just a bit more than two months after installation.

This case study explores how using MBC Bundles improved WIT Fitness e-commerce strategy, resulting in increased sales and conversion rates.

Overview

Founded in 2015, WIT Fitness, a specialist retailer in fitness apparel and accessories, aims to provide high-quality products to its customers.

WIT caters to individuals who regularly participate in any form of physical activity, and is focused on people who are committed to changing their lives through training.

WIT offers a curated collection of products and brands to align with it's goal of being an expert training retailer for all active individuals. WIT offers a unique offering to the training community in that it has a thriving bricks-and-mortar store, gym space, and online store, which together facilitate and showcase authentic brand partnerships, products, and brands.

We are physical retailers, gym owners, and online custodians. Our physical locations, be it permanent or pop-up, incorporate both retail and training facilities. We aim to provide the global consumer with the same experience across our online platforms as they will in our spaces, be that when purchasing products, following our training philosophy or seeking unique and engaging content relating to training.

Problem

WIT Fitness faced a challenge of finding a bundling solution that could offer flexibility and variety to cater to various sales strategies while seamlessly integrating into their system.

Despite offering a range of high-quality products, WIT Fitness struggled with maximizing the potential of their online store. They needed a solution to increase average order value (AOV), improve units per transaction, and boost the perceived value of their products.

Approach

WIT Fitness explored various bundling solutions and chose the MBC Bundles app for its flexibility, ease of integration, and comprehensive features.

“We reviewed a lot of different providers, and we have actually used a few in the past, but we have never managed to find one that satisfied all our needs. We were finding a lot of apps, but they turned out to be half measures, so they could give us one kind of bundle, for example, buy one get one or 3 for 2, but not much more than that. There were always limitations.”

Regarding the strategies WIT uses bundles in 3 main ways:

1. Product launches and marketing campaigns: Using bundles to introduce new products or support specific marketing initiatives.

2. Boosting underperforming products – Bundling helps increase the perceived value of lower-performing products, making them more appealing to customers.

3. Increasing Units Per Transaction: Using strategic bundling to encourage customers to purchase more, drive higher sales and brand engagement.

Let’s take a closer look at each approach.

Firstly, bundles were used for a product launch or a particular marketing campaign. For example, WIT makes a lot of footwear launches. And with that shoe bundles a pair of socks or a T-shirt. That's a good way to activate a brand further.

The second way to use the bundles is to boost products with lower performance metrics and increase their perceived value.

For example there're some products that have a high click-through rate but a low conversion.

The solution is to take the product with high click-through or impressions and low conversion rate and bundled it with a low-value item, which is a top seller, and discounting that product might just represent value enough to get the customer. Bundles add more value to a slow-moving product. In case of WIT that has helped.

And thirdly, use bundles just in a business as usual sense to activate the brand. This is a great way to increase units per transaction and actually get people buying more of the brand.

Results

These strategies helped WIT Fitness to:

• Increase the perceived value of their products.

• Boost sales of slow-moving items.

• Enhance customer engagement with attractive bundle offers.

The integration of the MBC Bundles app brought significant improvements to WIT Fitness's e-commerce performance:

• Sold 1,000+ units of a specific T-shirt in one month through the bundle app.

• Bundled branded socks with various products.

• Reduced six months' worth of sock inventory to three months' worth in just two weeks.

By using the MBC Bundles app, WIT Fitness made bundling easier and more effective. This led to higher sales and better customer engagement. Their success shows how smart bundling strategies can help boost sales and move inventory faster.

Quote: “That's huge. The results are fantastic! MBC is the best bundling provider we have used thus far. The results have been fantastic, with significant increases in sales and customer engagement.” E-Commerce Manager, WIT Fitness