This case study explores how SonyWorld Bahrain and SonyWorld UAE used the MBC Bundles App to launch flexible, customer-friendly bundles across a broad electronics catalog to increase average order value, improve conversion, and make bundles a meaningful share of total revenue.

Overview

SonyWorld Bahrain and SonyWorld UAE are regional retailers focused on Sony’s ecosystem - cameras, audio, gaming, TVs, and accessories. With strong seasonal campaigns and a wide product range, the teams wanted an easier way to package value, encourage multi-item carts, and keep the buying experience fast and intuitive.

Problem

Before adopting MBC Bundles, SonyWorld needed a solution that could:

• Present clear, value-rich bundles across many categories (from consoles to camera kits) without heavy manual ops.

• Flex between countries (Bahrain and UAE) and campaigns, while staying simple for merchandising teams to manage.

• Guide shoppers toward multi-item carts to lift AOV and conversion without complicating the UI.

In short, they needed a bundling app that was easy to set up and highly customizable to support everyday upsells and seasonal offers alike.

Approach

After reviewing SonyWorld’s catalog structure and campaign cadence, we implemented the MBC Bundles App and focused on 3 proven strategies:

• Mix & Match Bundles – Let shoppers build their own kits (e.g., camera + lens + storage; console + controller + game), keeping the UI simple while increasing perceived value.

• Volume Discount Bundles – Tiered savings for buying multiple units or accessories together, ideal for high-attach items (controllers, headsets, memory cards, etc.).

• Curated Seasonal Bundles – Pre-made “best together” sets for promos and holidays, aligning with regional campaign calendars in Bahrain and the UAE.

We also ensured bundle widgets matched brand styling and were surfaced on high-intent pages (product pages, collections, and where appropriate, cart) to maximize visibility and uptake.

Solution

MBC Bundles gave SonyWorld teams exactly what they needed:

• Simple setup & flexible rules: Merchandisers quickly composed Mix & Match options, set volume tiers, and spun up seasonal sets without complex workflows.

• Consistent shopper experience: Clean, customer-friendly bundle UIs helped buyers see value immediately and complete purchases faster.

• Campaign agility: Teams could launch and iterate bundles per market (BH/AE) without developer overhead.

Results

SonyWorld saw strong commercial impact soon after rollout:

• Average Order Value increased by ~25%.

• Bundles now contribute ~15–20% of total revenue.

• "Conversion rates improved because shoppers see more value in bundles", according to the SonyWorld team.

At the end, the SonyWorld team described MBC Bundles as "It’s a must-have if you want to increase AOV and encourage repeat purchases. Setup is simple, it’s flexible for different strategies, and the support team is excellent. If you want to sell smarter, go for MBC Bundles."