How to Get Organic Sales on Your Shopify Store [2025]

Organic sales come from customers who find your store naturally through search engines, social media, or word-of-mouth without paid advertising. These sales are valuable because they cost less to acquire and often come from customers with higher intent to purchase.

Building organic sales on your Shopify store requires a strategic approach across multiple channels and touchpoints.

Here are strategies to get organic sales on your store:

1. Optimize Your Store for Search Engines

Search engine optimization helps your Shopify store appear in organic search results when customers look for products you sell. This involves optimizing product pages, collections, and content to rank higher in search engines.

Target Long-Tail Keywords in Product Descriptions

Long-tail keywords are keywords that include 2-4 words and are usually easier to rank in search engine results page. In eCommerce, these are specific phrases that customers use when they're closer to making a purchase.

Focus on product-specific terms rather than broad categories. For example, instead of targeting "watches," optimize for "waterproof diving watches for men under $200." In Shopify, add these keywords naturally to your product titles, descriptions, and image alt texts.

Improve Site Speed and Performance

Page load speed directly impacts both search rankings and conversion rates. Slow sites lose customers before they even see your products.

Use Shopify's built-in speed analysis in Online Store > Themes > Actions > Analyze theme to identify performance issues. Compress images, remove unused apps, and choose a fast theme to improve loading times.

Create SEO-Friendly URL Structure

Clean URLs help search engines understand your site structure and improve user experience. Use descriptive, keyword-rich slugs for collections and products.

In Shopify, edit URLs under Products > All products > [Product name] > Search engine listing preview > Edit website SEO. Use formats like "/collections/mens-watches/waterproof-diving-watch" instead of generic product IDs.

2. Build Trust Through Social Proof

Social proof reduces purchase hesitation by showing that other customers trust and enjoy your products. This includes reviews, testimonials, and user-generated content that builds credibility.

Encourage Customer Reviews

Product reviews provide fresh content for SEO while helping customers make purchase decisions. Send follow-up emails asking satisfied customers to leave reviews.

Enable Shopify's built-in product reviews or install a review app through Apps > Visit Shopify App Store. Display star ratings prominently on product pages and collection listings to increase click-through rates.

Showcase User-Generated Content

Photos and videos from real customers are more trustworthy than professional product shots. Feature customer content on product pages and social media channels.

Create a branded hashtag and encourage customers to share photos using your products. Curate the best content for your Instagram feed and embed it on relevant product pages using social media apps from the Shopify App Store.

3. Work on Content Marketing

Content marketing attracts potential customers by providing valuable information related to your products. This builds authority in your niche while driving organic traffic from search engines.

Create Educational Blog Content

Blog posts targeting top-of-funnel keywords bring in customers who are researching before buying. Focus on solving problems your products address.

Use Shopify's built-in blog feature under Online Store > Blog posts to publish guides, tutorials, and industry insights. For a watch store, write posts like "How to Choose the Right Watch Size for Your Wrist" that naturally lead to your products.

Develop Buying Guides and Comparisons

Detailed guides help customers understand product differences and make informed decisions. These pages often rank well for commercial intent keywords.

Create comparison charts and buying guides as separate pages under Online Store > Pages. Link these resources from relevant product pages and collections to guide customers through their decision process.

4. Optimize Product Bundling for Higher Order Values

Strategic product bundling increases average order value while providing better value to customers. Bundles work especially well for complementary products that customers often buy together.

Create Volume Discount Offers

Volume discounts encourage customers to buy more items by offering better pricing at higher quantities. This strategy works particularly well for consumable products or items customers need multiples of.

Implement quantity breaks using product bundling apps. Set up tiered pricing like "Buy 2, save 10%" or "Buy 3, save 20%" to incentivize larger purchases.

👉 Read our step-by-step guide on how to create volume discounts with MBC Bundles.

Implement Buy X Get Y Promotions

BOGO offers create urgency and perceived value while moving inventory efficiently. These promotions work well for introducing new products or clearing seasonal stock.

Set up BOGO offers through bundling apps that automatically apply discounts at checkout. Configure rules like "Buy any watch, get a leather strap 50% off" to increase order values naturally.

👉 Read our step-by-step guide on how to create BOGO offers with MBC Bundles.

5. Maximize Social Media Engagement

Social media drives organic traffic by building community around your brand and products. Focus on platforms where your target customers spend time and engage authentically.

Share Behind-the-Scenes Content

Authentic content about your business process, team, and values builds emotional connections with potential customers. This type of content often generates higher engagement than purely promotional posts.

Post stories about product development, customer service highlights, or company culture. Use Instagram Stories and Reels to show the human side of your business and create relatable content that encourages shares and saves.

Engage with Your Community

Active engagement builds relationships that translate into sales over time. Respond to comments, share customer content, and participate in relevant conversations in your niche.

Set aside time daily to respond to comments and direct messages authentically. Join Facebook groups or Reddit communities related to your products to provide helpful advice without being overly promotional.

6. Implement Email Marketing Sequences

Email marketing nurtures relationships with potential customers over time, building trust that leads to organic sales. Create email sequences that focuses on providing value rather than constant promotion.

Create Welcome Series for New Subscribers

Welcome emails have high open rates and set expectations for your brand relationship. Use this opportunity to educate subscribers about your products and brand story.

Set up automated welcome sequences in Shopify Email or your preferred email platform. Include brand introduction, best-selling products, and educational content that helps customers understand your product categories.

Send Educational Newsletters

Regular newsletters keep your brand top-of-mind while providing ongoing value to subscribers. Mix educational content with subtle product recommendations.

Share care tips, styling advice, or industry trends related to your products. Include customer spotlights and success stories that demonstrate product value without being overly sales-focused.

7. Enhance User Experience and Site Navigation

A user-friendly website keeps visitors engaged longer and makes it easier for them to find and purchase products. Poor UX drives potential customers away before they can convert.

Streamline Your Navigation Menu

Clear navigation helps customers find products quickly without frustration. Organize collections logically and use descriptive category names.

Edit your main menu under Online Store > Navigation to create intuitive categories. Use breadcrumb navigation and filters on collection pages to help customers narrow down options efficiently.

Optimize for Mobile Experience

Most online shopping happens on mobile devices, making mobile optimization crucial for conversions. Ensure your theme responds well across all device sizes.

Test your store on multiple devices and use Shopify's mobile preview feature when editing themes. Ensure buttons are easily tappable, text is readable without zooming, and checkout flows smoothly on smartphones.

8. Track and Analyze Performance Metrics

Understanding which strategies drive organic sales helps you focus efforts on the most effective tactics. Regular analysis reveals opportunities for improvement and growth.

Monitor Key Bundle Performance Indicators

Bundle performance data shows which product combinations resonate with customers and drive higher order values. This information guides future bundling strategies.

Track essential bundle metrics like conversion rates and average order values to identify your most successful offers. Use this data to create similar bundles or adjust pricing for better performance.

Analyze Traffic Sources and Customer Behavior

Understanding where organic traffic comes from and how visitors behave on your site reveals optimization opportunities. Focus on channels that bring the highest-quality traffic.

Use Shopify Analytics under Analytics > Reports to track traffic sources, popular products, and conversion paths. Set up Google Analytics for deeper insights into customer behavior and content performance.

Boost Your Organic Sales with Strategic Bundling

Implementing these organic sales strategies takes time, but the results compound over time as your store gains authority and customer trust. Product bundling can significantly accelerate your success by increasing order values from the organic traffic you're already attracting.

MBC Bundles helps you create compelling bundle offers that turn browsers into buyers and increase average order values. Start implementing strategic bundling alongside your organic marketing efforts to maximize the value of every visitor to your store.

This article was created with assistance from vevy.ai and proofread, fact-checked, and validated by its author.