Overview

forgood.club, led by Kimberley Tang, is the growth partner behind this project. Her client YNNY is a natural skincare & beauty brand based in Liverpool, UK, selling serums and skincare products directly to consumers on Shopify.

The brand had strong products and loyal customers, but the store wasn't presenting them clearly. And, this was clearly leaving average order value on the table.

Challenge

The brand was trying to sell bundles using Shopify product variants. In practice that meant:

• product detail pages (PDPs) that were basic and thin on information;
• the bundle "discount" buried in the product description, so customers couldn't see the value;
• confusion about what a bundle actually was or did for them;
• low conversion and a low average order value.

Bundling was happening in name only which customers didn't understand, so it wasn't moving the needle.

Approach: the partner leads the strategy

Kimberley owned the strategy and the client relationship end to end. The core moves:

1. Clearer brand positioning and PDPs. Rebuilt the product pages to actually present the products properly, with the information customers needed to buy with confidence.

2. Real bundle pages instead of variants. Rather than hiding bundles inside variant menus, each bundle got its own product page with the discount shown clearly and upfront — the bundle price vs the cost of buying the items separately, so the saving is obvious at a glance.

3. Simple, honest discounting. A flat 10% discount across all bundles, chosen deliberately so the offer is instantly easy to understand.

4. Outcome-led bundle names — the biggest lever. Instead of generic names like "premium skincare bundle," bundles were named around the result the customer actually wants (e.g. a "radiant skin" bundle). The naming does the persuasion: it tells the customer why this combination is for them. With the old variant setup, this simply wasn't possible to do clearly.

5. Cross-sell where intent is highest. Upsell bundle sections were placed on individual product pages — e.g. the "radiant skin" bundle shown right on the serum PDP — grouping items that are commonly bought together at the exact moment a customer is already interested.

How MBC Bundles / CPTN supported in the background

The partner led; MBC Bundles made it fast and clean to execute:

• a store audit to find the AOV opportunity;
• MBC Bundles setup and guidance on the app mechanics;
• hands-on support during launch and after;
• a clear back-end dashboard so the partner and client can see what's working.

This is the model in a sentence: forgood.club diagnoses, repositions and leads the client; MBC Bundles handles the app mechanics, setup and support behind the scenes. 

Results

• Average order value up 21.7% since launch.
• Around 30% of revenue now comes from the bundles.
• Revenue up 29.1% in the launch period vs the same period the previous year.
• Conversion up roughly 2–4.3% — worth noting this wasn't the only change made at the time, so it isn't exclusively attributable to bundles.