MBC Bundles Experts & Contributors

Meet the ecommerce strategists and bundling specialists behind MBC Bundes insights. Our contributors focus on interactive shopping experiences, product bundling psychology, and revenue optimization strategies that help brands increase AOV and customer engagement.

Top Authors

Our experts share proven bundling strategies, Mix & Match optimization techniques, and real-world ecommerce growth insights.

Andrey Gadashevich

CMO | Cross-sell & Retention expert

Andrey Gadashevich is a CMO, cross-sell and retention specialist focused on improving conversion rates and customer lifetime value for Shopify merchants. He shares practical, data-driven strategies that help online stores increase average order value through optimized checkout, upselling, and customer experience enhancements.

When Should You Launch Your Black Friday Sale? Here's What the Data Says

When Should You Launch Your Black Friday Sale? Here's What the Data Says

We looked at every day of bundle sales in MBC Bundles stores from November 1 to December 8, 2025.

The Best Bundle Types for Black Friday: Sets, Gift Boxes and Free Gifts

The Best Bundle Types for Black Friday: Sets, Gift Boxes and Free Gifts

We compared how each bundle type performed over BFCM 2025. Here is what each one is good at, and when to use it.

Mix and Match vs. Fixed Bundles: Which Bundle Type Sells More on Black Friday?

Mix and Match vs. Fixed Bundles: Which Bundle Type Sells More on Black Friday?

A head-to-head comparison using BFCM 2025 data from MBC Bundles stores.

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