How to Create Recurring Bundle Offers in Your Shopify Store?

Andrey Gadashevich

CEO | Conversion optimization expert

set up recurring product bundles on your shopify store

Recurring bundle offers combine the power of subscription commerce with product bundling to create predictable revenue streams for your Shopify store. These offers allow customers to purchase multiple products together on a recurring basis, increasing both average order value and customer lifetime value.

Setting up recurring bundles requires the right combination of bundle apps and subscription tools working together seamlessly. This guide will walk you through creating these powerful offers that keep customers coming back month after month.

1. Install Shopify App to Create product Bundles

Before adding subscription functionality, you need to create compelling product bundles that customers will want to receive regularly. MBC Bundles provides the foundation for creating various bundle types that work well with recurring orders.

Product bundles group complementary products that customers use regularly, making them perfect candidates for subscription services.

For example, a skincare bundle combining cleanser, toner, and moisturizer creates a natural monthly subscription offer since customers typically use these products daily.

📖 Recommended reading: Types of product bundles

2. Select Products That Work Well for Recurring Orders

Successful recurring bundles focus on consumable products that customers need to replenish regularly. Items like skincare products, supplements, coffee, pet food, and cleaning supplies make excellent candidates for subscription bundles.

Analyze Product Usage Patterns

Consider how quickly customers consume each product in your bundle to ensure proper timing alignment. All products in a recurring bundle should have similar consumption rates to avoid customers receiving items they don't need yet or running out of essential products.

Use Shopify's analytics to identify your most frequently repurchased products, as these indicate strong recurring demand and customer satisfaction.

Configure Bundle Products in MBC Bundles

In the Bundle products section, click "Add products" to select items that complement each other and align with recurring purchase patterns. Enable the "Quantity selector" toggle to allow customers to adjust quantities based on their usage needs.

Consider enabling "Optional products" if you want to offer flexibility in your recurring bundles, allowing customers to customize their monthly deliveries.

3. Integrate Subscription Functionality

To offer product bundles on a recurring basis, you should install a Shopify subscription app.

The recommended approach is using RecurrinGO, which provides seamless integration with MBC Bundles.

Enable subscription integration: When you create a product bundle in MBC Bundles, on the same page, Advanced settings section, enable the "integration with subscription apps" option.

4. Create Bundling Widgets for Subscriptions

You can use pre-built bundle widgets or let shoppers build their own.

Fixed-set (Classic) bundle
A set of products sold together at a deal. Works for starter kits and “frequently bought together.”

Examples:
Buy 2 of the same item, get 10% off.
Buy X + Y for a fixed price.
Tiered quantity pricing (Volume)
The more they buy, the more they save. Great for replenishment.

Examples:
1 = full price, 2 = 10% off, 3 = 15% off.
Save more on 3-packs and 6-packs.
BOGO
Buy one, get one free (same item or a different, pre-selected item).

Examples:
Buy X, get X free.
Buy X, get Y free.”
Custom build (Mix-and-Match / Build-a-Box / Variety Pack)

Shoppers pick items from a collection and pay a bundle price. Ideal for discovery and gifting. If you use RecurrinGO, enable Build-a-Box so customers select, for example, 5 items per delivery at one price.

Examples:
Pick any 3 different items = 5% off;
6 = 10% off; 12 = 15% off.
Choose 1 main + 2 add-ons for 10% off.

CRO tips for higher conversions

Make value obvious: show “You save 15%” and the per-delivery price.
Reduce choice overload: limit selectable items to 4–8 bestsellers and pre-select a popular option.
Guide completion: show a counter like “3 of 5 selected” in build-a-box.
De-risk the subscribe CTA: add “Skip or swap anytime” near the button.
Use smart defaults: set delivery cadence most customers prefer (e.g., every 30 days).
Place CTAs well: put “Subscribe & Save” above the fold and repeat near price and at add-to-cart.

5. Schedule Bundle Availability

Use the Bundle active period settings to coordinate your recurring bundle launch with marketing campaigns or seasonal demand. Set specific start dates and times to align with email announcements or promotional periods.

Consider setting end times for limited-time subscription promotions to create urgency while building your initial subscriber base.

Monitor Performance Metrics

Track key metrics like average order value increases, subscription retention rates, and customer lifetime value to measure your recurring bundle success. These insights help optimize your offerings and identify opportunities for expansion.

Use Shopify's built-in analytics alongside your subscription app's reporting to get a complete picture of recurring bundle performance.

Start Building Recurring Revenue with Bundle Subscriptions

Recurring bundle offers represent a powerful strategy for building predictable revenue while providing ongoing value to your customers. By combining MBC Bundles' flexible bundling capabilities with subscription functionality, you create compelling offers that increase both customer satisfaction and business stability.

Ready to transform your one-time sales into recurring revenue? Install MBC Bundles today and start creating subscription-ready bundles that keep customers coming back month after month.