Jul 9, 2025

Product bundling

How to Price Bundle Deals: A Step-by-Step Guide to Pricing Bundles

How to price bundle deals strategically? Here is a step-by-step guide to maximize profit margins for your Shopify business.

Andrey Gadashevich

CMO | Cross-sell & Retention expert

Product Bundle Pricing: A Step-by-Step Guide to Maximize Profit Margins

Product bundling isn't just about throwing products together, it's a strategic art that can dramatically lift your average order value in your Shopify store, clear out slow-moving products, and leave customers feeling like they've scored a win.

Product bundle pricing is a strategy where multiple products are sold together for less than the total cost of buying each item separately. This transforms static product pages, make them more shopping experience-focused, and increase sales and AOV.

Think a McDonald’s Happy Meal: a burger (or nuggets), fries, a drink, and a toy sold as one package. The appeal is that customers perceive extra value and make a quicker decision, while the business increases average order value and can steer demand toward higher-margin items. When it’s done right, it’s a win-win for both your customers and Shopify business.

Let's dive into the product bundling pricing strategies that actually work and leave you with profit.

Most Common Product Bundle Pricing Sets

Bundle pricing isn’t just “sell items together for less.” There are several common ways to structure bundles.

Each one of product bundle pricing has different aims:

buying more units
mixing products
trying new items
hitting a minimum spend.

Below are the most widely used bundle pricing strategies, with practical examples you can copy for a Shopify store.

👉 You might also like to read: Types of Product Bundles You Can Create in Shopify to Increase AOV

1) Same-Item Multi-Buy (Buy More, Save More on One Product)

This is the classic “buy two of the same thing and get a discount.” It’s simple, easy to understand, and works best for products people repurchase or use up quickly.

The bundling rule is: Buy 2 units of the same item and get 10% off. For example, you can offer “Buy 2 moisturizers, get 10% off”.

This strategy works best when shoppers already trust the product. This just rewards buying an extra unit.

2) Fixed Bundle (Buy X + Y Together for a Discount or Set Price)

This is when two specific products are bundled—either as “% off” or a fixed total price. It’s perfect for complementary items that naturally go together.

The bundling rule is: Buy Product X + Product Y together and get a % off (or pay a fixed bundle price).

For example, a store that sells hiking goods might offer such a deal: Hiking socks + blister kit = “Save 15% when bought together.”

This pricing strategy is mostly used to reduce decision fatigue. “These two belong together” makes purchase decisions easy and raises average order value.

3) Build-Your-Own Bundle (Pick Any N Items, Get a Discount)

BYOB is one of the most flexible bundling options a store can give to its shoppers. Instead of forcing a preset bundle, you let shoppers choose. The deal triggers once they add enough items. This is great when people have personal preferences (scents, flavors, colors, sizes).

The example rule for BYOB is like the following: Buy at least 5 products of your choice and get 15% off. With this offer, shoppers select any 5 products they want, and get a discount for that bundle.

For example, a pet store might offer a BYOB like this: “Mix any 5 cat treats, save 15%.”

This bundling strategy works well because it keeps the shopper in control while still increasing cart size.

4) Tiered Quantity Discounts (1 Costs More, 2 Costs Less, 3 Costs Even Less)

This is “the more you buy, the bigger the discount,” usually on the same product or product line. It’s one of the cleanest ways to grow order size without feeling pushy.

For example, you can use the rule “Buy 2 lip liners, save 10%. Buy 3, save 15%.” to implement the tiered discount strategy. This formula sets a clear “target” quantity and makes upselling feel like the customer’s choice.

5) Multipack Tier Discounts (Discount Based on How Many Packs You Buy)

This strategy is similar to tiered discounts, but the unit is a pack (like a 3-pack) rather than a single item. This works best when you already sell bundles like 3-packs, 6-packs, or variety boxes.

For example, Buy 1×3-pack = 10% off, 2 packs = 15% off, 3 packs = 20% off.

Why it works: shoppers feel like they’re buying “smart in bulk,” and you keep fulfillment simple.

6) Threshold Discounts by Item Count (Buy 2, Save X; Buy 3, Save More)

This is a flexible “add more items to unlock a bigger discount” deal. This offer often applies to a collection (e.g., “all candles” or “all grooming”). For example, you offer “ Buy any 2 candles = 15% off, any 3 = 25% off.”

Threshold discount works well because it creates a clear next step (“just add one more”) without requiring a preset bundle.

7) Variety Pack Discounts (Discount for Buying Different Items)

Unlike normal multi-buy deals, variety discounts reward mixing items instead of doubling down on the same one. This is great for discovery, gifting, and reducing “I’m not sure which one to choose” friction.

For example, you can offer a deal like “Pick 6 different protein bars, save 10%.”

Why it works: shoppers build a personalized bundle and feel confident trying more options.

8) Buy One, Get One (BOGO)

It’s a classic “buy X, get Y free” deal. Sometimes Y is the same product; sometimes it’s a specific companion product. This is one of the strongest “deal” signals you can offer in your Shopify store.

For example, you can offer the BOGO deal like “Buy a leash, get a poop-bag holder free.”

Why it works: extremely easy to understand and drives fast conversions—especially in promos.

9) BOGO — Free Gift (Customer Chooses the Free Item)

This is a “buy X, choose a free item” version of BOGO. The free choice increases perceived value without you having to heavily discount the main item.

BOGO feels more premium because shoppers get control, and it can be used to introduce new products.

Example rule: Buy Product X (or a few), and choose a free item, e.g., “Buy a yoga mat, choose a free accessory (strap or towel).”

10) Buy X + Y, Get Z Free (Automatic Free Add-On Bundle)

This is a structured “complete the set and get an extra free” deal. It’s great for routines, kits, and full-use setups. These deals push shoppers toward a “complete” purchase while making the offer feel generous.

Example rule: Choose any Product X + Product Y, and get Product Z automatically free.

For example, you might offer “Hiking backpack + hydration bladder → free whistle or emergency blanket” deals.

11) Mix & Match Fixed Price (Pick Any Two for $X)

This is a widely known retail format: “choose any X items for a fixed total price.” It works best when the products are similar in price and the shopper likes browsing options. Mix and Match offers with fixed prices like “Any 2 t-shirts for $45” are very easy to communicate and it encourages customers to add the second item to “earn” the deal.

12) Mix & Match Cross-Category Discount (Buy X + Fixed Y, Save %)

This format pairs a “main” item with a specific companion item (or category). It’s a clean way to upsell accessories and add-ons. This type of offer bundles the “complete solution” and makes add-ons feel like the smart choice e.g., “any shampoo + any conditioner = 10% off.”

13) Either-Or Multi-Buy (Buy 2 From This Group, Save)

This strategy lets shoppers qualify by buying two of item X or two of item Y (or sometimes any two from a group). For example, you offer a deal like: “Buy 2 water bottles or 2 shaker cups, save 5%.”

It’s helpful when customers might prefer one product type over another.

Why it works: it widens the funnel—customers can follow their preference and still get the deal.

14) Mix & Match (Pick 1, Then Add 2+ More for a Discount)

This is a “start with one item, then build the bundle” format. It feels like a natural experience: shoppers choose the first product, then get rewarded for adding more.

Mix and Match rule is offering shoppers “pick 1 product, then buy at least 2 more for 10% off”.

For example, you might offer “pick your cleanser, then add any 2 more skincare items for 10% off.”

Mix and Match bundles mirror how people shop and encourage “complete the setup” carts.

How to Price Bundle Deals?

Setting the right price for your bundles is a mix of math and mind games. The goal is to move more stock while keeping your profit margins healthy. When you group products, you shift the shopper's focus from the price of one item to the total value of the package.

Here are the top strategies to price your bundle deals effectively:

1. Choose Your Bundle Type

Start by deciding what kind of deal you’re offering. Will the bundle include items from the same category, or will you mix products across categories? Are you adding a free item, doing a “buy one, get one” offer, or letting customers mix and match? Once the format is clear (classic bundle, mix & match, BOGO, etc.), pricing becomes much easier to get right.

2. Use Strategic Discounting

Think of the discount type you want to offer:

Tiered Pricing: Offer "Good, Better, and Best" options. For example, a "Basic" fitness kit could be a jump rope and bands, while the "Premium" kit adds weights and a mat. This encourages people to spend just a little more for a lot more value.
Fixed vs. Percentage: For high-priced items, a percentage discount often feels like a better deal. For smaller items, a fixed dollar amount is easier for the brain to process quickly.

3. Protect Your Profits

A bundle that sells well but loses money is a "sugar rush" you don't want.

Margin blending: This is the secret to staying profitable. Mix a low-margin popular item with a high-margin accessory.
Calculate the "Floor": Before you set a price, add up the true costs. Don't forget to include shipping, ad spend, and potential refund costs.

4. Master the Mind Games

Psychology plays a huge role in how we see price.

Price anchoring: Always show the original total cost next to the new bundle price. This sets a mental benchmark that makes the discount look even better.
Charm pricing: Ending a price in .99 or .97 makes the cost feel lower to the customer, even if the difference is just a penny.
Mix and Match: Let shoppers build their own bundle. This gives them a sense of control and often leads to them buying more than they planned.